Built around how local search actually works now.
We're not a generalist agency that bolted AI onto old playbooks. We rebuilt the entire local-marketing system for the era of answer engines, AI Overviews, and a Maps pack that turns over weekly.
Founder's note
I started out as a front-end developer in 2021 - five years building interfaces, learning to think in systems, and developing a taste for clean, functional design.
Then AI happened. I went deep on autonomous agents and agency-grade automation - the kind of work Liam Ottley and Nate Herk were pioneering - and founded 4Pie Labs in 2024 as an AI automation studio.
Working with painting contractors and tour operators changed the company. Their problem wasn't “more automation.” It was visibility - being the business the next customer in their area finds first, on Google, Maps, and now ChatGPT and Perplexity. The AI tooling we'd built turned into a real edge: schema-first sites, AEO-grade content, Maps pack monitoring, attribution wired end-to-end.
So we rebuilt 4Pie Labs around that. One funnel - search, ads, AEO, conversion - accountable to revenue. Same systems-thinking, applied to a problem local service businesses actually wake up worrying about.
We're just getting started.
From code to local growth partner.
- 2021Started as a front-end developer
- 2023Went deep on AI automation
- 2024Founded 4Pie Labs
- 2025Pivoted to local-service marketing + AEO
- NowFull-stack local growth partner
Three pillars. One funnel.
Everything we build is designed to make local service businesses the first call in their market - and the cited answer in every AI engine that matters.
Local search, not vanity rankings
Maps pack, Google Business Profile, NAP consistency, citation depth - the dials that actually decide who gets called. We don't chase city-wide #1s when the buyer search is three miles wide.
AEO as a first-class channel
ChatGPT, Perplexity, Gemini, and Google AI Overviews already shape the first answer a buyer sees. We engineer your site to be the source those engines cite, not the link they skip.
One funnel, accountable
Search, ads, content, and conversion path - wired into the same dashboard with call tracking and lead attribution. You always know which channel made you money this month.
Ready to be the first call in your market?
Book a 30-minute strategy call or grab a free 12-point audit. Either way, you leave with a plan.